How Can Mobile Apps Benefit A Business In 2019?

The internet revolution, also known to many as the new industrial revolution, started in the 1990's and shook the very foundation of how people do business in this world. It started as a process and branched out into devices and integrated tools impacting over lives in such a manner that it can now be considered as indispensable for many people. It started with the computers and soon fused with mobile phones giving birth to a new device known as smartphones. Although the first smartphone, called the Simon Personal Communicator, manufactured by IBM, made its debut in the year 1992, the actual smartphone revolution came a little later. With the dawn of the age of smartphones, the development of mobile applications started gaining huge significance across various platforms and industries. Nowadays, mobile app development company in gurgaon are so customary that it can be set to address all possible spheres of interests and pursuits, both at an individual and professional level.

In order to understand the world of Mobile Applications and how a mobile app can help your business in the year 2019, let us try to understand all the individual aspects of this particular industry.

The Importance of Mobile Apps for Business in 2019

The number of people using mobile devices in order to access the internet is growing at a very rapid pace. It is estimated that around 52.4 percent of global internet traffic made its way through mobile devices. The number is set to grow with each passing day, as the number of smartphone users is multiplying at an incredible rate.

The year 2019 is poised to open uncharted regions for mobile app development. Industry experts are of the opinion that we will witness absolutely new trends in mobile app development and that all the existing mobile applications would see massive upgrades with the introduction of 5G networks across the world. With the Internet of Things (IoT) becoming the talking point of everyone, businesses and industries are eager to anchor themselves with the boom of interconnected devices. When we talk about interconnected devices, we should understand that we are talking about mobile applications and its uses. Industries like the Healthcare services are on the run to adopt IoT through mobile applications. The same can be said for various industries across all the fields of commercial involvement.

The year 2019 is expected to bring about a whole new level of human involvement in Augmented and Virtual Realities. This will bring forth a paradigm change in the field of gaming. For marketers, this will be the perfect opportunity to connect with their target audience through mobile apps. Mobile applications with elements of AR/VR will help businesses to engage with the customer base in a more engaging manner, leading to increased conversions.

The invention of chatbots is another important development in the field of mobile apps in 2019. A chatbox is an application that is designed as an effective framework to furnish customized responses to all the queries in real time. With the inception of AI in the field of computing, now a chatbot can be seamlessly integrated into a mobile app. AI (Artificial Intelligence) in chatbox means that as the mobile app will be more and more accurate with delivering the desired results, each time the user makes a query. AI and its resultant Machine Learning have the potential to take customer engagement through mobile application into a whole new level.

With all these latest inventions in the field of digital technology and computing, the development and relevance of Mobile applications are increasing day by day. For any business, it has become imperative to accessorize itself with a well-designed and featured mobile application in order to engage its customer base and be accessible round the clock.

How Does a Mobile App Work

Almost every present-day business that you can possibly think of, has got mobile applications in today's world. From T.V shows to sports channels, and from grocery stores to local service providers, all of them got their own mobile applications to stay abreast its customer and user base. These mobile apps are actually little pieces of application software, tailored to run on smartphones, tablets etc. Mobile applications are usually small and individual software units and they are restricted to carry out limited functions. Popularized by Apple Inc. and its App Store, mobile applications swelled in terms of both volume and popularity with the advent of Google Play Store, which started as a platform for mobile applications on its very own Android operation system.

Mobile apps are standalone routes, designed by the service provider to better navigation and ease of use. It allows both the business and the user to engage with each other in an unrestricted manner.

Let us take the example of online banking. Earlier, opening the bank's website on a smartphone and logging onto one's account was a tedious process. There were those little information bars where the required details were to be entered. Address bars that were so small in size compared to the whole page that one would have to resize the page and enlarge the particular area in order to go ahead. Now, the banking industry incorporated mobile apps into their service and the result is an absolute delight. You can log on to your very own banking app and do everything that you want in a jiffy.

The purpose of mobile apps is to provide users with a pleasant and functional smartphone experience. From the business perspective, it offers you unlimited access to your customer base. Once a user downloads and runs your mobile app, you immediately get connected with that user. You can send notifications, make offers, promote, give discounts, and do almost anything you like to engage your customer base. There are various I.T service providers who can help you create the perfect mobile app for your business.

Apps vs. Website

This is a question asked by entrepreneurs and startups around the world. What is better? Is it better to continue with the 'website', or should you choose to integrate mobile apps into your line of business? In order to understand this better, let us take the following facts and aspects into consideration:

a) Although websites came into existence along with the internet, mobile apps are a fairly recent entry in comparison. Even then, mobile apps are growing at an incredible rate in terms of both volume and sales revenue. While marketing and advertising through websites was something that only big businesses could think of, mobile apps have managed to grab the attention of even small scale businesses. It is actually quite easy to create and operate a mobile app for your business and stay connected to your customer base all the time.

b) While PCs have made its way into many households around the world, it comes nowhere close in comparison to smartphone penetration. The number of people using smartphones in today's world is far greater than the number of people who has access to personal computers. It is quite understandable from this fact that mobile apps have the potential to offer you with a much bigger customer base than a traditional website.

c) Smartphones have become an inseparable part for most of us. Right from waking up in the morning till the time at night when we close our eyes, our smartphone accompanies us almost everywhere we go. Hence we tend to do many of our day to day tasks over the smartphone. Things like ordering for a new pair of shoes, or booking a ticket for the evening show at the local theater, or ordering for a Cake and a Flower Bouquet for your Friend's birthday, everything can be done right on the smartphone. There are mobile apps for each and every business and you can download the app that best serves your purpose.

Cost-effectiveness of Mobile Apps

You will be surprised to know how cost-effective mobile apps can be.  While many businesses may be still relying on traditional websites for their business, most smart businesses have integrated mobile apps to fulfill their business goals. When it comes to the cost of mobile apps, it should be understood that creating a mobile app is just like purchasing a car or a bike for that matter. The price depends on the specifications and the model.

When it comes to mobile apps, the determining factors related to its pricing are Features and Technical Complexity, Operating System (Android or iOS), Animation complexity, the level of expertise and service fees of the development team, etc. The cost-effectiveness of mobile apps can be understood from the fact that its global revenue stands at $188 billion. For most businesses, the amount of money spent on building and developing a mobile app usually gets returned by many times over.

Facilities in an App

Mobile apps present various facilities for any business. A mobile app can provide you with a massive chance to boost your business, getting unrestricted access to your customers and gaining undivided attention from them in return, provides you with a platform to meet your target audience, gives you the scope to advertise your trade for free, make online sales, and boost your customer's curiosity.

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